As nineties one of the most promising young designer’s own brand, Alexander McQueen is now in the United States, Britain and Italy have opened a flagship store. McQueen’s first flagship store on New York in July 2002 opening, while the remaining two are in the following year in March and July respectively, was established in London and Milan, so that McQueen’s name in the fashion capital of the three sets. Although Alexander McQueen has not yet set up shop in other cities, but the multi-national distributor has introduced its brand-name products, such as Hong Kong’s IT Limited, Joyce Boutique, and Lane Crawford were introduced McQueen products. The IT branch in China also sold McQueen ladies to meet like-coming young avant-garde clothing brands and consumers.
In order to increase their own brand of creativity, in December 2000, McQueen put its brand in LVMH’s stake sold for its high creative autonomy Gucci Group, in order to maintain its creation as the first concept. Although the sub-office in recent years, Alexander McQueen to Gucci Group’s artistic director, its own brand of love feelings is not cool, still committed to the brand creation and development. As a number of international brands, in addition to fashion for men and women outside, McQueen has also developed a variety of products, such as in 2003 released “Kingdom” series of fragrance and sunglasses. This year in May, McQueen will be announced a partnership with Puma collaboration (Crossover) a series of women’s and men sports shoes, and has been held in London in September 2006 Fashion Week Spring published. Irrespective of the final sales how this is enough to make Alexander McQueen’s name more widely known, and laid the foundation into sports fashion market to challenge a public virtue and reputation of other brands Crossover Sunrise fashion designers, such as those Stella McCartney, and Addidas cooperation Yoji Yamamoto.